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Every Meta ad runs as a Facebook Page — the Page’s name and avatar are what people see above your ad. Bidder needs at least one Page it’s allowed to use.

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Create the Page

1

Open the Pages section

On facebook.com, open Pages in the left menu and click Create Page (on mobile: Menu → Pages → Create → Professional).
Create menu with the Page option

Facebook's Menu — 'Page' under the Create column.

2

Name and category

Use your public brand name and the closest category. You can add a short bio now or later.
Create a Page form

The Create a Page form with the live preview panel.

3

Fill in the basics

Add contact info, a profile photo (your logo) and a cover image. A bare Page looks untrustworthy under an ad — spend the five minutes.

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Connect it to your business portfolio

The Page must be reachable from the portfolio that owns your ad account:
1

Add the Page to the portfolio

In Business Settings → Accounts → Pages → Add → Add a Page you own. (Requires full control of the portfolio, and the Page must not belong to another portfolio.)
Add a Page to the business portfolio

Business Settings → Accounts → Pages — the Add dropdown.

2

Grant access to people

Under Users → People, select the person who will connect Bidder and assign the Page with full control or task-based access. Meta’s new Page model has no “admin/editor roles” — it’s full control vs. partial access.

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Good to know

  • When you click Continue with Facebook in the app, Meta’s dialog asks which Pages to share — tick this Page, or Bidder won’t be able to run ads as it.
  • During setup Bidder also asks about Instagram: if you connect a real Instagram account your ads use your handle; if not, Meta shows a Page-backed stand-in derived from this Page — functional, just less brand presence.