# MADKITTY ## Docs - [Audiences & Angles](https://docs.mad-kitty.dev/concepts/audiences-and-angles.md): The theory behind every proposal — one audience, several angles, several creatives per angle - [The Marketing Loop](https://docs.mad-kitty.dev/concepts/marketing-loop.md): Ideate → Produce → Launch → Learn — and repeat, smarter each time - [Meet the Team](https://docs.mad-kitty.dev/concepts/meet-the-team.md): Three cats, three personas — your team, not your tools - [Memory: How the Cats Learn](https://docs.mad-kitty.dev/concepts/memory.md): What your team knows, how it learns, and why cycle five beats cycle one - [Working with the Kitties](https://docs.mad-kitty.dev/concepts/working-with-kitties.md): Collaboration principles that get the best work out of your cats - [Custom Skills](https://docs.mad-kitty.dev/custom-skills.md): Add your own skills to extend the agent's capabilities per project - [Introduction](https://docs.mad-kitty.dev/index.md): Your AI marketing team — three cats that produce ads, buy media, and learn from results - [Metrics Glossary](https://docs.mad-kitty.dev/metrics-glossary.md): Every metric and term the cats use, explained plainly - [Quickstart](https://docs.mad-kitty.dev/quickstart.md): From a new project to your first live ad - [Buyer Kitty — Media Buyer](https://docs.mad-kitty.dev/team/buyer-kitty.md): Plans, launches, budgets — the cat that runs your Meta account - [Creo Kitty — Ad Creator](https://docs.mad-kitty.dev/team/creo-kitty.md): Statics, video, copy, and localization — the cat that makes the ads - [Mad Kitty — Head of Marketing](https://docs.mad-kitty.dev/team/mad-kitty.md): Strategy, research, and creative concepts — the cat that decides what to test - [Webhook Integrations](https://docs.mad-kitty.dev/webhooks.md): Receive platform events via outbound webhooks — configure destinations per project and build custom integrations.