Create a project and run /setup
Open your new project’s chat — that’s Mad Kitty. Type
/setup and answer one big question: your website URL (and anything else you want to share — decks, screenshots, docs).Mad Kitty studies your site, drafts a brand brief, and walks you through the rest: which languages you sell in, your performance targets (minimum ROAS, target CPA, daily spend), and any compliance rules for your business model. Everything it learns here is saved permanently — see Memory.Share reference ads and your logo
During setup, Mad Kitty asks for 3–10 winning ads from your niche — yours or competitors’. These references teach the cats what “good” looks like for your market. Drop in your logo too so Creo Kitty can use it in every ad.
Connect Facebook
Setup ends with connecting Meta. Click Continue with Facebook, pick your Business Manager and ad account(s), then set the account defaults: pixel, conversion event (Purchase or Start Trial), Facebook page, and Instagram identity. Each connected ad account gets its own Buyer Kitty.
The defaults you set here are baked into every ad Buyer Kitty launches, so it’s worth getting them right once. Details in Buyer Kitty → Account defaults.
Approve your first concepts
With setup done, Mad Kitty proposes creative concepts — each a card with a name, the idea, the hypothesis it tests, and the target audience. Discuss them, reshape them, or ask for different angles. When one looks worth testing, hit Launch on its card.
Work with Creo Kitty on the creative
Each approved concept becomes a creative with its own workspace and its own Creo Kitty. Open the creative and chat: ask for statics (
/statics), a video, copy changes, different hooks — iterate until it’s right. Then /localize for your other languages and /publish to finalize.The creative moves across the kanban board as it progresses: draft → needs review → ready to launch.Approve Buyer Kitty's launch plan
Open the media buyer chat for your ad account. Buyer Kitty sees your ready creative in its account snapshot and drafts a plan: where to launch it, into which campaign structure, at what budget. Review the plan in the drawer — every action comes with its reasoning — and hit Approve. The actions execute on Meta automatically.
Watch the data come back
Performance syncs from Meta every hour. Within a few days your creatives get performance tier badges on the kanban, and Buyer Kitty’s next plans start referencing real numbers: scale this, pause that, duplicate the winner.From here on, Mad Kitty checks performance daily and delivers a report for you to review — your standing touchpoint with the team. Run the loop again: react to the report, or ask
/review for a deep portfolio analysis and the next round of concepts.Where to go next
Meet the Team
Who does what, and what each cat will never do without you.
Working with the Kitties
Get dramatically better output with a few collaboration habits.