What it does
The platform automates the entire performance marketing cycle on Meta and completely closes the paid acquisition loop.- Creatives — brainstorms concepts and produces ready-to-launch ads.
- Media Buying — launches, manages, and optimizes campaigns and budgets automatically.
- Analytics — analyzes performance data in real time, feeding insights back into the system so every new cycle is smarter than the last.
A team, not just another tool
You don’t configure software — you manage a team like a CMO.- Proactive — the system doesn’t just wait for prompts. It thinks ahead, proposes strategies, and backs up its decisions.
- 100% Controlled — you align the direction and give feedback. Zero budget is spent without your sign-off.
Meet the crew 🐱
We’ve translated a complex AI engine into an intuitive experience managed by three specialized AI agents. But don’t let the kitty avatars fool you — behind the appealing exterior lies a powerful infrastructure built to save you serious time and budget. They aren’t just order-takers. Each cat thinks for itself — proposing ideas, arguing its case, and pushing back when things don’t add up. Think of them as your autonomous marketing department, where each cat is an elite specialist in their domain:- Roy leads strategic marketing and guards your ROI.
- Crea commands creative production.
- Bidder orchestrates media buying with financial precision.
Roy
Head Strategist & ROI Guardian
The strategic mastermind of your operation. He manages the big picture, keeping the optimization loop turning non-stop and monitors performance daily to keep your ROI growing.
The strategic mastermind of your operation. He manages the big picture, keeping the optimization loop turning non-stop and monitors performance daily to keep your ROI growing.
Crea
Creative Production LeadA universal maker — statics, video, copy, whatever the concept calls for — in every language you sell in.
Bidder
Media Buying Lead
Launches ready creatives on Meta, scales winners, pauses losers — one action plan at a time, each one approved by you.
Launches ready creatives on Meta, scales winners, pauses losers — one action plan at a time, each one approved by you.
Your job
here is exactly what a great Leader’s job always is:- Align the direction — define where the business is going, what matters right now, and what’s strictly off-limits.
- Provide feedback — react to proposals, reports, and drafts. Your unique taste and market intuition sharpen their algorithms.
- Make the calls that move money — greenlighting strategic concepts, shipping creatives, and approving final ad spend always stays with you.
Start here
Quickstart
From new project to your first live ad and first performance data.
Working with the Kitties
Collaboration principles that get the best work out of your cats.
Our Approach
The Marketing Loop
How the four phases — ideate, produce, launch, learn — fit together, and where your approvals sit in the cycle.
Go deeper
Audiences & Angles
The strategy layer behind every ad: who you’re talking to, and with what argument.
Memory
How the cats learn — the brief, memories, and formats that compound each cycle.
Metrics Glossary
ROAS, CPA, performance tiers, ad codes — every term explained plainly.