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A lot of marketing is waiting well. A test needs three days of data before it means anything. A seasonal creative is made in September and matters in December. A funnel change needs real traffic before anyone can judge it. Reminders let you hand that waiting to the team. Ask Roy, Crea, or Opti to check something again later, and at the time you pick the same chat gets the check-in: the cat re-reads the conversation, pulls fresh data with its tools, tells you what it found and what it recommends next. You get an email, and the check-in sits under Reports → Reminders until you dismiss it.

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How to ask

Just say it in the chat where the thing lives. Three ingredients make a good ask:
  1. What to check — name the creative, funnel, test, or metric.
  2. When — “in 3 days”, “next Friday”, “on Nov 20”, “in 6 hours”. Day-level asks fire at 9:00 in your timezone unless you name a time.
  3. What you’re hoping to see — the threshold or question that decides the next step.
✅ “Remind me in 3 days to look at the price-anchor test — I want to know if CPA got under $18, and what to do with those creatives next.” ✅ “We made the Christmas set early. Remind me on Nov 20 to circle back and refresh the copy.” ✅ “Check the paywall test in a week and tell me whether the shorter quiz is winning.” ❌ “remind me later” — the cat will ask what and when, then set it.
The cat confirms with a card in the chat showing what it will check and exactly when. You can cancel from that card, from the Reminders tab, or by saying “cancel that reminder”.

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When to use one

  • A test you launched and want to follow up on. Ask for the check-in with the analysis: “look at the numbers in 3 days and tell me what to do with this creative next.” The cat does the read and the recommendation — an iteration, a copy fix, or leave it alone.
  • Seasonal work made ahead of time. Christmas creatives in September, a Black Friday funnel in October. Set the reminder for the week they matter so nothing sits forgotten.
  • A change that needs traffic before it can be judged. A new paywall, a shorter quiz, a swapped hook. Give it the time it needs, then have Opti or Crea judge it with real data.
  • Anything you’d otherwise put on a sticky note. “Re-read the audience set once we’ve spent $500”, “ask Roy for new angles once the current batch has a week of data.”

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Which cats take reminders

Bidder doesn’t take reminders — it already runs every day on its own schedule and reports on the Media Buyer page.

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Where the answer lands

  1. In the chat you asked from. The check-in appears as a note followed by the cat’s answer, so the whole thread — the ask, the wait, the result — reads in one place.
  2. In your inbox. One email per reminder, with the first lines of the answer and a link to the chat. Managed with the other email updates in notification settings.
  3. Under Reports → Reminders. Pending reminders (cancel or check now) and delivered ones (open, dismiss) live there until you clear them.

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Good to know

  • Give ad tests three days. Earlier than that the numbers are mostly noise. If you ask for sooner, the cat says so — and sets what you asked.
  • Reminders are yours to set. The cats may suggest a follow-up (“want me to check this again on Thursday?”), but nothing is scheduled until you say yes.
  • One-shot, not recurring. A reminder fires once. For “every morning” work, use the built-in automations under Reports → Automations. If you want another check after this one, ask for it when the first one comes back.
  • Moving a reminder is cancel-and-set: “cancel that reminder, make it Monday instead.”
Rule of thumb: if you catch yourself thinking “I should look at this again in a few days”, say it to the cat instead. That sentence is the whole reminder.