Skip to main content
The product is the conversation. There’s no form to fill in “correctly” — the quality of what the cats produce tracks the quality of the collaboration. A few habits make a large difference.

Brainstorm together

Your first message doesn’t need to be a spec. Think out loud with the cat before asking for output — share what you’re worried about, what you’ve seen work, what you’re unsure of. The cats are at their best refining a direction with you, not guessing one from a one-liner.
“make me a video ad” “our best organic content is customers showing before/after — I wonder if that translates to paid. What angles could we test?”

Ask for options, not one answer

Asking for 3–5 options is one of the highest-leverage habits there is. One answer forces the cat to bet on a single interpretation of what you want; a spread of options shows you the space, and picking from it tells the cat far more about your taste than any instruction could. Works everywhere: concepts, hooks, headlines, plan alternatives.
“write a headline for this” “give me 5 headline options — a couple safe, a couple bold, one weird”
“what audience should we target next?” “propose 3 audience options we haven’t touched, with the strongest angle for each”

Test first, perfect later

Ship the cheap version of the hypothesis and let data decide what deserves polish. A rough static that tests the hook this week beats a cinematic video that tests it next month. If the hook wins, then invest — Creo Kitty can always produce a premium variation of a proven concept.
“let’s get this video perfect before we launch anything” “do a quick static version of this hook first — if it gets traction we’ll invest in the video"

"Yes, and…”

When a cat proposes something 70% right, build on it instead of restarting — steering preserves everything that was already working; regenerating rolls the dice on all of it.
“no, that’s not it, try again” “keep the hook, but make the pain point about time, not money”

Take both ideas

When you and the kitty disagree, you’re not in a conflict — you’re looking at two variations. Test both. That’s the whole point of a system where producing another variant is cheap. Some of your best performers will come from the idea you almost vetoed.
“I don’t like the discount angle, drop it and do urgency instead” “I’d bet on urgency, but let’s make one of each and let the data settle it”

Trust the kitty, verify the numbers

Let each cat drive its specialty: don’t micro-manage Creo Kitty’s layout choices or second-guess Buyer Kitty’s bid strategy line by line. But do read the reasoning on every plan action and every proposal — you own the approve buttons for a reason. Trust the craft; verify the money.
“move the logo 20px left, make the font bigger, and use #FF5733 for the button” “the logo feels lost — make the branding more prominent, your call how”

One thing at a time

One clear ask per message beats a five-part instruction. The cats handle multi-step work fine, but when you stack everything into one message, priorities blur. Sequence your feedback and each step gets full attention.
“change the hook, also redo the colors, also what about a carousel, also localize to German” “first let’s fix the hook — the current one buries the pain point” … then colors, then formats.

Teach as you go

When you correct a cat and the correction is permanent, say so, and ask it to remember. Cats save these as memories that persist across every future session. A correction made once should never need making twice.
“ugh, remove the discount claim again” (third time this month) “remove the discount claim — and remember: we can never mention discounts, it violates our brand deal”