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Bidder launches and manages your Meta ads, but it plugs into infrastructure that has to exist on Facebook’s side first. Bidder’s in-app setup chat walks you through all of this step by step — this guide is the reference behind it, for the parts that happen inside Meta’s own tools.

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The four prerequisites

Before Bidder can connect, four things must exist (about 15–20 minutes of clicking if you’re starting from zero):
1

A business portfolio

Meta’s container for all your business assets (this is what used to be called a Business Manager). Your ad account, Page, and pixel all live inside it.
A personal ad account — one created outside a business portfolio — will not come through when you connect. Bidder only works with ad accounts owned by a business portfolio.
2

A Facebook Page

Every ad runs as a Page — it’s the name and avatar people see on your ads. You need at least one Page connected to your portfolio.
3

An ad account with a payment method

The ad account is where campaigns live and money is spent. It must be created inside your business portfolio, with a working payment method attached.
4

Admin access for whoever connects

The person who clicks Continue with Facebook in the app needs full control (admin-level access) of the business portfolio, so they can grant Bidder access to the ad account and Page in Meta’s permission dialog.

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Step-by-step guides

Create a business portfolio

The container that owns your ad account, Page, and pixel.

Ad account & payment

Create the account inside your portfolio and attach billing.

Create a Facebook Page

The identity your ads run under.

A dedicated account for Bidder

Why Bidder works best in its own ad account — and the honest trade-offs.

Install your pixel

Make conversions from your own website visible to Bidder.

Reconnect an expired login

Fix the “Facebook access has expired” banner in two minutes.

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Things you do NOT need yet

  • A pixel — Bidder can create one for you during setup, or wire up an existing one.
  • An Instagram account — optional; ads can run on Instagram through a Page-backed identity without one.
  • Custom audiences — Bidder sets up the exclusion audience it needs.

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Good to know

  • Meta may want identity verification. New portfolios sometimes get asked to verify the person or organization behind them. This can take up to a day — plan for it.
  • New accounts are feature-gated. Meta grants some advertising features only after an account has history (delivered campaigns, confirmed payments). You can check your account’s status anytime in Business Support Home.
  • Didn’t see your ad account after connecting? The two usual causes: the account is a personal one outside a portfolio (see the warning above), or it simply wasn’t ticked in Facebook’s permission dialog — reconnect and make sure the account and Page checkboxes are selected.

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Account disabled or restricted?

Check Business Support Home — it shows whether your accounts or portfolio are disabled or restricted and lets you request a review. Common causes for new accounts are policy flags on ad content, unusual activity, and payment failures. You can keep going through Bidder’s setup while an appeal is in flight; launching just has to wait until the account is active.