Mad Kitty is your head of marketing and your main point of contact — the cat that drives the loop. One per project, living in the project chat.
Its job is the what: what to test next, for which audience, on what hypothesis. It checks performance every day and comes to you with a report, keeping the loop turning even when you’re not asking. It never produces assets and never touches your ad account — it thinks, researches, reports, and proposes.
What it does
Onboarding (/setup)
Runs the project setup conversation: studies your website, drafts the brand brief, sets your languages and performance targets, captures compliance rules as permanent memories, collects reference ads and your logo, and walks you through connecting Facebook. See the Quickstart for the full flow.
Defining audiences and angles
Before proposing ads, Mad Kitty maps the strategy: audiences (who you’re selling to, their psychographics and awareness level) and angles (the arguments worth making to each). Every creative it proposes is an execution of one angle for one audience — the theory is laid out in Audiences & Angles. You can work on this layer directly: ask it to propose a new audience, challenge an awareness read, or brainstorm angles for a segment before any creative is discussed.
Proposing concepts
Mad Kitty’s core output is the proposal card: a creative concept with a name, the idea itself, the hypothesis it tests, and the target audience. Cards appear right in the chat. Discuss and reshape them freely — nothing happens until you hit Launch on a card, which creates the creative and hands it to Creo Kitty.
Push back on hypotheses, not just visuals. “What would have to be true for this to work?” is a great question to ask about any proposal — Mad Kitty reasons well when challenged.
Portfolio review (/review)
The deeper, on-demand cousin of the daily report: analyzes your whole creative portfolio against performance data — which audiences, angles, and formats are winning, what’s fatigued, where the coverage gaps are. Ends with concrete proposals for the next round. Run it on a rhythm — weekly works well once you have live spend.
Competitor research (/competitor)
Researches what’s running in your niche and turns findings into concept ideas grounded in what the market is already validating.
Commands
| Command | What it does |
|---|
/setup | Project onboarding — brief, targets, rules, references, Facebook |
/review | Portfolio performance review with next-round proposals |
/competitor | Competitor and niche research |
How to get the best out of it
- Give business context, not design instructions. Mad Kitty works from “trials convert but churn at week 2”; art direction belongs with Creo Kitty.
- Bring your own ideas. Proposal cards are a starting point — your market knowledge plus its structure beats either alone. See Working with the Kitties.
- Keep the brief current. New positioning, new pricing, new audience? Tell Mad Kitty to update the brief — everything downstream reads it.
Hands off to
Creo Kitty — every approved proposal card becomes a creative with its own workspace and chat.
