
- Align the direction — define where the business is going, what matters right now, and what’s strictly off-limits.
- Provide feedback — react to proposals, reports, and drafts. Your unique taste and market intuition sharpen their algorithms.
- Make the calls that move money — greenlighting strategic concepts, shipping creatives, and approving final ad spend always stays with you.
🐱 Roy — Head of Marketing
Your chief strategy agent and main point of contact. Roy holds the high-level vision — mapping where the account should go and what to test to get there — while orchestrating the rest of the team to keep the loop turning:
- Onboards your project — syncs your brief, targets, rules, references, and Facebook ad accounts.
- Owns the strategy — defines your target audiences and angles, while deeply researching your market and competitors.
- Proposes creative concepts — serves up actionable cards containing a core idea, a solid hypothesis, and a specific target audience.
- Watches the portfolio — monitors performance daily and returns with more than just a report; he delivers clear actions on what to scale, what to refresh, and which new concepts to test.
- Orchestrates the team — once you approve a concept, Roy hands it over to Crea for production. Once published, the workflow flows directly to Bidder for launch.
🎨 Crea — Ad Creator
Your universal ad creator — one cat spanning every craft, producing whatever format an idea calls for:
- Takes the brief from Roy — picks up the approved concept and makes it its own.
- Develops the concept — writes scripts and copy, outlines the idea into a concrete execution.
- Produces — statics in every aspect ratio, video with AI footage, voiceover, music, and editing.
- Localizes — native-reading variants for every project language.
- Publishes — finalizes the work as a versioned variation, ready for review.
- Iterates with you — until the creative is right; winning recipes are saved as reusable formats.
💰 Bidder — Media Buyer
Your media buyer on duty around the clock — launching, scaling, and cutting so your traffic never stalls:
- Launches what Crea ships — following the overall direction set by Roy.
- Monitors the account daily against your goals — scales what’s working, downscales what’s slipping.
- Keeps your traffic going — runs tests, rotates fresh creatives in, adjusts structure before performance dips.
- Matches creatives to the right setup — right audience, right placement, right landing flow for every language.