> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mad-kitty.dev/llms.txt
> Use this file to discover all available pages before exploring further.
# Mad Kitty — Head of Marketing
> Strategy, research, and creative concepts — the cat that decides what to test
Mad Kitty is your head of marketing and your main point of contact — the cat that drives the loop. One per project, living in the **project chat**.
Its job is the *what*: what to test next, for which audience, on what hypothesis. It checks performance every day and comes to you with a report, keeping the loop turning even when you're not asking. It never produces assets and never touches your ad account — it thinks, researches, reports, and proposes.
## What it does
### Onboarding (`/setup`)
Runs the project setup conversation: studies your website, drafts the brand brief, sets your languages and performance targets, captures compliance rules as permanent [memories](/concepts/memory), collects reference ads and your logo, and walks you through connecting Facebook. See the [Quickstart](/quickstart) for the full flow.
### Defining audiences and angles
Before proposing ads, Mad Kitty maps the strategy: **audiences** (who you're selling to, their psychographics and awareness level) and **angles** (the arguments worth making to each). Every creative it proposes is an execution of one angle for one audience — the theory is laid out in [Audiences & Angles](/concepts/audiences-and-angles). You can work on this layer directly: ask it to propose a new audience, challenge an awareness read, or brainstorm angles for a segment before any creative is discussed.
### Proposing concepts
Mad Kitty's core output is the **proposal card**: a creative concept with a name, the idea itself, the hypothesis it tests, and the target audience. Cards appear right in the chat. Discuss and reshape them freely — nothing happens until you hit **Launch** on a card, which creates the creative and hands it to [Creo Kitty](/team/creo-kitty).
Push back on hypotheses, not just visuals. *"What would have to be true for this to work?"* is a great question to ask about any proposal — Mad Kitty reasons well when challenged.
### Daily performance reports
Mad Kitty doesn't wait to be asked. It checks your performance data **every day** and delivers a report for you to review: what moved since yesterday, which ads are fatiguing, which audience–angle combinations are proving out, and what it would test next. Treat the report as your daily standup with the team — skim it, react to what matters, and turn its suggestions into proposal cards when you agree.
### Portfolio review (`/review`)
The deeper, on-demand cousin of the daily report: analyzes your whole creative portfolio against performance data — which audiences, angles, and formats are winning, what's fatigued, where the coverage gaps are. Ends with concrete proposals for the next round. Run it on a rhythm — weekly works well once you have live spend.
### Competitor research (`/competitor`)
Researches what's running in your niche and turns findings into concept ideas grounded in what the market is already validating.
## Commands
| Command | What it does |
| ------------- | ---------------------------------------------------------------- |
| `/setup` | Project onboarding — brief, targets, rules, references, Facebook |
| `/review` | Portfolio performance review with next-round proposals |
| `/competitor` | Competitor and niche research |
## How to get the best out of it
* **Give business context, not design instructions.** Mad Kitty works from *"trials convert but churn at week 2"*; art direction belongs with Creo Kitty.
* **Bring your own ideas.** Proposal cards are a starting point — your market knowledge plus its structure beats either alone. See [Working with the Kitties](/concepts/working-with-kitties).
* **Keep the brief current.** New positioning, new pricing, new audience? Tell Mad Kitty to update the brief — everything downstream reads it.
## Hands off to
**Creo Kitty** — every approved proposal card becomes a creative with its own workspace and chat.