> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mad-kitty.dev/llms.txt
> Use this file to discover all available pages before exploring further.

# Create a Facebook Page

> The identity your ads run under

Every Meta ad runs *as* a Facebook Page — the Page's name and avatar are what people see above your ad. Bidder needs at least one Page it's allowed to use.

## Create the Page

<Steps>
  <Step title="Open the Pages section">
    On [facebook.com](https://www.facebook.com), open **Pages** in the left menu and click **Create Page** (on mobile: Menu → Pages → Create → **Professional**).

    <Frame caption="Facebook's Menu — 'Page' under the Create column.">
      <img src="https://mintcdn.com/mad-kitty/XcHDVI5dq4orMDlA/assets/facebook-setup/facebook-page-create-menu.png?fit=max&auto=format&n=XcHDVI5dq4orMDlA&q=85&s=ef573125d967a2bf6314026d924c3572" alt="Create menu with the Page option" width="1920" height="600" data-path="assets/facebook-setup/facebook-page-create-menu.png" />
    </Frame>
  </Step>

  <Step title="Name and category">
    Use your public brand name and the closest category. You can add a short bio now or later.

    <Frame caption="The Create a Page form with the live preview panel.">
      <img src="https://mintcdn.com/mad-kitty/XcHDVI5dq4orMDlA/assets/facebook-setup/facebook-page-create-form.png?fit=max&auto=format&n=XcHDVI5dq4orMDlA&q=85&s=149900587e5675d03b7bf96d76782ef5" alt="Create a Page form" width="1500" height="1040" data-path="assets/facebook-setup/facebook-page-create-form.png" />
    </Frame>
  </Step>

  <Step title="Fill in the basics">
    Add contact info, a profile photo (your logo) and a cover image. A bare Page looks untrustworthy under an ad — spend the five minutes.
  </Step>
</Steps>

## Connect it to your business portfolio

The Page must be reachable from the portfolio that owns your ad account:

<Steps>
  <Step title="Add the Page to the portfolio">
    In [Business Settings](https://business.facebook.com/latest/settings) → **Accounts → Pages** → **Add** → *Add a Page you own*. (Requires full control of the portfolio, and the Page must not belong to another portfolio.)

    <Frame caption="Business Settings → Accounts → Pages — the Add dropdown.">
      <img src="https://mintcdn.com/mad-kitty/XcHDVI5dq4orMDlA/assets/facebook-setup/facebook-page-business-portfolio-add.png?fit=max&auto=format&n=XcHDVI5dq4orMDlA&q=85&s=4e9e96b27a168ba30a562b32e72190e3" alt="Add a Page to the business portfolio" width="1652" height="938" data-path="assets/facebook-setup/facebook-page-business-portfolio-add.png" />
    </Frame>
  </Step>

  <Step title="Grant access to people">
    Under **Users → People**, select the person who will connect Bidder and assign the Page with **full control** or task-based access. Meta's new Page model has no "admin/editor roles" — it's full control vs. partial access.
  </Step>
</Steps>

## Good to know

* When you click **Continue with Facebook** in the app, Meta's dialog asks which Pages to share — **tick this Page**, or Bidder won't be able to run ads as it.
* During setup Bidder also asks about Instagram: if you connect a real Instagram account your ads use your handle; if not, Meta shows a Page-backed stand-in derived from this Page — functional, just less brand presence.