> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mad-kitty.dev/llms.txt
> Use this file to discover all available pages before exploring further.

# A dedicated ad account for Bidder

> Why (and how) to give Bidder its own ad account instead of sharing yours

If you already run Facebook ads by hand, we recommend giving [Bidder](/team/bidder) its **own ad account** inside the same business portfolio, rather than pointing it at the account you manage yourself.

## Why separate

* **Bidder operates freely.** It restructures campaigns, shifts budgets, and pauses ads on its own judgment (every plan still needs your approval). In a shared account that means stepping on the setup you run by hand.
* **Clean data.** Bidder's performance readout stays unpolluted by your manual campaigns — you can actually see what it's earning you.
* **Blast-radius control.** Experiments stay contained in Bidder's account; your proven manual campaigns keep running untouched.

## The trade-offs, honestly

* **Cold start.** A fresh account has no history, so Meta's learning starts from zero. Expect a less efficient first week or two.
* **New-account limits.** Brand-new accounts can face conservative spending behavior until Meta builds trust. This resolves itself with delivered campaigns and successful payments.
* **Account creation limits.** New portfolios can only create one ad account (rising to 3 after the first delivered, paid campaign). If you're at your limit, sharing your existing account is fine — Bidder will work alongside carefully.

## How to create it

<Steps>
  <Step title="Create the account in your existing portfolio">
    Follow [Create an ad account](/team/bidder/facebook-setup/ad-account-and-payment) — same portfolio, new account. Name it something obvious like "Acme — Bidder".
  </Step>

  <Step title="Attach payment">
    New account = payment method needs adding again, even if your other account has one.
  </Step>

  <Step title="Reconnect in the app">
    Back in the Media Buyer chat, tell Bidder it's ready (or click **Continue with Facebook** again) and tick the **new** account in Meta's dialog.
  </Step>
</Steps>

<Note>Same Page, same pixel: the dedicated account can (and usually should) run ads under your existing Page and reuse your existing pixel — separation applies to campaigns and budgets, not to your brand identity or conversion data.</Note>