> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mad-kitty.dev/llms.txt
> Use this file to discover all available pages before exploring further.

# Quickstart

> From a new project to your first live ad

This walkthrough takes you through one full cycle of the loop: set up a project, approve a concept, publish a creative, and launch it on Meta. Budget roughly an hour for setup and your first creative review; the cats do the waiting-heavy work in the background.

<Steps>
  <Step title="Create a project and run /setup">
    Open your new project's chat — that's Mad Kitty. Type `/setup` and answer one big question: your website URL (and anything else you want to share — decks, screenshots, docs).

    Mad Kitty studies your site, drafts a brand brief, and walks you through the rest: which languages you sell in, your performance targets (minimum ROAS, target CPA, daily spend), and any compliance rules for your business model. Everything it learns here is saved permanently — see [Memory](/concepts/memory).
  </Step>

  <Step title="Share reference ads and your logo">
    During setup, Mad Kitty asks for 3–10 winning ads from your niche — yours or competitors'. These references teach the cats what "good" looks like for your market. Drop in your logo too so Creo Kitty can use it in every ad.
  </Step>

  <Step title="Connect Facebook">
    Setup ends with connecting Meta. Click **Continue with Facebook**, pick your Business Manager and ad account(s), then set the account defaults: pixel, conversion event (Purchase or Start Trial), Facebook page, and Instagram identity. Each connected ad account gets its own Buyer Kitty.

    <Note>The defaults you set here are baked into every ad Buyer Kitty launches, so it's worth getting them right once. Details in [Buyer Kitty → Account defaults](/team/buyer-kitty#account-defaults).</Note>
  </Step>

  <Step title="Approve your first concepts">
    With setup done, Mad Kitty proposes creative concepts — each a card with a name, the idea, the hypothesis it tests, and the target audience. Discuss them, reshape them, or ask for different angles. When one looks worth testing, hit **Launch** on its card.
  </Step>

  <Step title="Work with Creo Kitty on the creative">
    Each approved concept becomes a creative with its own workspace and its own Creo Kitty. Open the creative and chat: ask for statics (`/statics`), a video, copy changes, different hooks — iterate until it's right. Then `/localize` for your other languages and `/publish` to finalize.

    The creative moves across the kanban board as it progresses: **draft → needs review → ready to launch**.
  </Step>

  <Step title="Approve Buyer Kitty's launch plan">
    Open the media buyer chat for your ad account. Buyer Kitty sees your ready creative in its account snapshot and drafts a plan: where to launch it, into which campaign structure, at what budget. Review the plan in the drawer — every action comes with its reasoning — and hit **Approve**. The actions execute on Meta automatically.
  </Step>

  <Step title="Watch the data come back">
    Performance syncs from Meta every hour. Within a few days your creatives get [performance tier](/metrics-glossary#performance-tiers) badges on the kanban, and Buyer Kitty's next plans start referencing real numbers: scale this, pause that, duplicate the winner.

    From here on, Mad Kitty checks performance daily and delivers a report for you to review — your standing touchpoint with the team. Run the loop again: react to the report, or ask `/review` for a deep portfolio analysis and the next round of concepts.
  </Step>
</Steps>

## Where to go next

<CardGroup cols={2}>
  <Card title="Meet the Team" icon="users" href="/concepts/meet-the-team">
    Who does what, and what each cat will never do without you.
  </Card>

  <Card title="Working with the Kitties" icon="comments" href="/concepts/working-with-kitties">
    Get dramatically better output with a few collaboration habits.
  </Card>
</CardGroup>