> ## Documentation Index > Fetch the complete documentation index at: https://docs.mad-kitty.dev/llms.txt > Use this file to discover all available pages before exploring further. # Introduction > Your AI marketing team — three cats that produce ads, buy media, and learn from results You get a marketing team of three AI agents — the kitties. Together they run the full paid-ads loop: coming up with creative concepts, producing the ads, launching and managing them on Meta, and learning from performance data to make the next cycle better. It's your team, not a tool: the cats think, propose, and push back — you align the direction, give feedback, and make the final calls. Nothing is published and no money is spent without your sign-off. ## The team Head of marketing and your main point of contact. Onboards your project, proposes concepts worth testing, and checks performance daily to keep the loop turning. Ad creator. A universal maker — statics, video, copy, whatever the concept calls for — in every language you sell in. Media buyer. Launches ready creatives on Meta, scales winners, pauses losers — one action plan at a time, each one approved by you. ## Start here From new project to your first live ad and first performance data. How the four phases — ideate, produce, launch, learn — fit together. The collaboration principles that get the best work out of your cats. ROAS, CPA, performance tiers, ad codes — every term explained plainly.