> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mad-kitty.dev/llms.txt
> Use this file to discover all available pages before exploring further.

# Memory: How the Cats Learn

> What your team knows, how it learns, and why cycle five beats cycle one

The cats don't start from zero each session. A project accumulates knowledge in five layers, and every layer compounds: the team you have after ten cycles is meaningfully better than the one you started with — because it knows your business, your rules, and your winners.

## The brief

The durable identity of your project, written by Mad Kitty during `/setup`: core promise, positioning, features, use cases, constraints. Every cat reads it before doing anything. If your positioning changes, tell Mad Kitty to update the brief — it's a living document, not a one-time form.

## Memories

Rules and learnings the cats save and recall across all sessions. Two ways they're created:

* **During setup** — Mad Kitty captures compliance and CTA rules for your business model (e.g. what claims are off-limits, how trials must be described).
* **As you work** — ask any cat to remember something: *"remember: never show competitor logos"*, *"remember: our audience responds to urgency, not discounts"*. The correction sticks for every future session, in every chat.

Memories are the difference between an assistant and a teammate. Use them aggressively — anything you've said twice should be a memory.

## Formats

A format is a winning ad turned into a reusable recipe. When a creative performs, run `/save_format` in its chat — Creo Kitty distills what made it work (structure, pacing, hook style) into a template it can apply to future concepts. Over time you build a library of proven formats unique to your brand.

## Reference assets

Raw material you upload for the cats to use and learn from:

* **Winning reference ads** (3–10, yours or competitors') — teach the team what "good" looks like in your market. Collected during setup, extendable any time.
* **Logo and brand assets** — used directly in production by Creo Kitty.

Upload them in chat or via the project's brand assets area. Details in [Creo Kitty → Your assets](/team/creo-kitty#your-assets).

## Custom skills

For power users: packaged instructions that extend what a cat knows how to do — brand-voice guides, production playbooks, house style rules. These are developer-flavored; see [Custom Skills](/custom-skills) in the Developers section.

***

<Note>
  **Rule of thumb:** the brief says *who you are*, memories say *what to always/never do*, formats say *what works*, reference assets *show* instead of tell, and custom skills package all of the above for repeatable jobs.
</Note>